About India

Overview

One of the oldest human settlements, the Indus Valley Civilization, chose the Indian subcontinent as its home in the early 2nd and 3rd century BC, followed by the confluence of the Aryans from north and the Dravidians from the south. Gradually the glorious Mauryas, Guptas, Mughals, Portuguese, and eventually the British entered India, leaving a fine imprint on the soil and in culture of India. India today is a confluence of important religious belief systems like Hinduism, Jainism, Islam, Christianity, Buddhism, and Sikhism. However, India prides itself in giving the message of peace and syncreticism from the harmonious existence of these communities.

Located in southern Asia, India houses the legendary monument of love, the Taj Mahal. However, incredible India does not end with this wonder of the world; centuries of history take you on a mystical journey in the land of colors. From the Portuguese churches in Goa, to the traditional Rajputana carvings in Rajasthan; from the majestic Golden temple in the north, to the pristine Kerala backwaters in the south, every state holds a distinct flavor in its architecture, cuisines, lifestyles, and medicine.

Since her independence from the British rule in 1947, India has come a long way in every sphere. With growth and development across sectors, Indians rank amongst the most successful doctors, engineers, businesspersons, artists, and sports personalities in the world today, being top-ranked achievers in every field. Indian businesses continue to challenge the world in industries such as IT/ ITeS, pharmaceuticals, medical tourism, hospitality, and knowledge services. India takes pride in her educated population that has provided strategic importance to India on the globe.

Healthcare Industry

Medical procedures in India are as old as the civilization itself. Long before the British colonized the country, cataract, caesareans, plastic surgery, and even brain surgeries were performed. More than 2600 years ago, Sushruta - the father of Indian surgery used over 125 instruments to perform complex operations!

Today, Indian doctors and specialist surgeons offer all kinds of surgeries from the world over. With growing availability and applicability of medical infrastructure and procedures, India comes across as an exciting confluence of western medicine and expert professionals at a fraction of the cost.

Prominent Indian corporate houses are making their presence felt in this arena by bringing the best in international equipments and technical knowhow to the Indian shores. Several others groups have stepped into this sector leading to a substantial rise in the quality of services and facilities in India. The super specialty medical practitioners along with the educated and efficient support staff is where the strength of the Indian medical industry lies. The medical industry is updating itself constantly by becoming extremely dynamic and innovative.

Medical Tourism

Medical tourism offers superior medical care under the guidance of skilled doctors, surgeons, and support staff, often at a competitive cost. This requires the patient to travel to a foreign destination in order to receive such consultancy and undergo treatments.

Over the ages, India has been known to offer excellent hospitality and unforgettable vacations to tourists for the world over. This combined with unmatched medical facilities has propelled India as one of the top destination for medical tourism globally.

The Indian government has championed the cause of this industry and launched various initiatives to fortify this sector. A reduction in customs duty, allocation of funds for R&D, investments in newer technologies and a boost for infrastructure development are some of the broad areas into focus.

World Class Services & Institutions

State-of-the-art technology, skilled practitioners, a rapidly progressing pharmaceutical industry, and the rich cultural heritage make India one of the most leading medical tourism destinations. A testimony to the county’s excellence in medicine and hospitality is the millions of tourists that visit India each year for consultations, treatments, and rejuvenation.

India has been swiftly moving forward to become the best in the field of medical tourism. The recent developments confirm that, robot-assisted surgery was conducted for the first time in India. The Clinical Research Facility (CRF) for Stem Cells and Regenerative Medicine has also seen several breakthroughs. Many such advancements are taking place in the field of medicine and medical technology and the Indian doctors, scientists and medical institutions are geared up to embrace the new. To ensure that the high standards are maintained, the National Accreditation Board for hospitals develops, maintains, reviews, and enforces the standards to be maintained for hospitals, medical care centers, etc. Many hospitals in India are also accredited by JCI which is the international arm of JCHAO, the agency that accredits the health care facilities in the United States. A JCI accredited facility stands to be at par with the facilities in the United States.

Several experienced Indian surgeons and doctors trained and having practiced in USA, UK, and Europe for many years have chosen India to set up their own specialized hospitals or offer consultation and surgery through other private hospitals in India.

Cardiology, Orthopedic Surgeries, Eye Care, Dental Care, Gynecology, Cosmetic surgeries are just few of the many medical care tourists opt for. Along with these alternate therapies like Ayurveda, Yoga, Naturopathy etc, provide India a distinct advantage over other medical or wellness destinations.

India’s Advantage

India enjoys an undisputed advantage in terms of quantity and quality of skilled and techno friendly work force, which other countries can only try to emulate.

According to recent statistics, medical tourism in India crossed $2.4 billion in 2012. Thanks to the rapid advancements in communication and data sharing technologies, sectors like medicine, IT/ ITeS and BPOs have enjoyed the fruits of outsourcing and off shoring form the western world.

Several experienced Indian surgeons and doctors trained and having practiced in USA, UK, and Europe for many years have chosen India to set up their own specialized hospitals or offer consultation and surgery through other private hospitals in India.

Cardiology, Orthopedic Surgeries, Eye Care, Dental Care, Gynecology, Cosmetic surgeries are just few of the many medical care tourists opt for. Along with these alternate therapies like Ayurveda, Yoga, Naturopathy etc, provide India a distinct advantage over other medical or wellness destinations.

Skilled Human Resource:

India's excellent talent pool is regularly fortified with skilled work force from over 100 universities housing more than ten thousand colleges offering professional education. This army of trained candidates allows India to offer the most advanced services at competitive costs across the board. The government has been providing aids and scholarships, to boost medical education in the country. Several students and aspiring doctors get trained under some of the finest surgeons from USA, UK, and Europe.

With around 7,26,000 expert practitioners, 3,000 hospitals and thousands of wellness centers across the country, India has one of the most abundant skilled manpower and medical infrastructure to be a preferred destination for medical tourism.

Private Healthcare Infrastructure – at par with world's best:

Rising domestic demand has promoted led the development of excellent medical infrastructure by the private sector in India, thereby introducing newer technologies and services at competitive prices.

In spite of lower overheads, patients can expect facilities and medical care at par with any other country. Thousands of successful treatments and surgeries every year are a testimony to the effectiveness of Indian medical services, all this while costing a fraction of the amount as compared to the west.

Quick Turnaround time:

Medical tourism in India is highly recommended due to its major benefit, which is ‘no waiting period’. Quick turnaround time is a facet only India can boast of. Some countries have an over-stretched medical system requiring patients to await treatments, sometimes even in case of urgent surgeries and operations.

Timely, safe, effective, and quick medical attention by the top most surgeons and doctors is a feature only the Indian medical services can make available.

In order to boost tourism in India, the government has flagged off a series of campaigns under the “Incredible! India” banner. Started in 2002, the campaign has been rolled out through various media like web, print, and television and has bagged several awards and accolades.

The campaign aims to highlight the holistic experience that India is. It covers various facets like culture, technology, art, and creativity that make visiting India a truly enriching experience.

Each year the campaign focuses on different aspects of tourism; the year 2002-03 focused on Spiritual Tourism while the year 2007-08 highlighted the different colors of cultural India carrying breathtaking images of various festivities and celebrations in India. The 2008-09 campaign highlighted the life and stories of expatriates from around the world who have made India their home!

The Incredible! India campaign, along with various other state-led initiatives, has seen a substantial rise for tourism in India in the past decade.

Atithi Devo Bhava

An ancient scripture, the Taittiriya Upanishad, preaches "Matru devo bhava, Pitru devo bhava, Acharya devo bhava, Athidhi devo bhava" meaning that one’s Mother, Father, and Teacher, even his Guests are equivalent to God.

The essence of this teaching lends the backbone to the ‘Atithi Devo Bhava’ campaign. Undertaken by the Indian Government and rolled out in multi-lingual formats, the campaign roped in award winning Indian Bollywood actor, Aamir Khan, to egg on and orient locals to be sensitive and hospitable towards tourists.

Atithi Devo Bhava introduced a seven-point program for safety and hospitality of the tourists:

  • Sensitization (Samvedan Sheelta): To spread the awareness about the tourism industry and how it helps the country grow
  • Induction/ Training (Prashikshan): Inducing a hospitable and polite approach while serving or being engaged
  • Motivation (Prerna): Provide incentives like awards/prizes for people to be inspired to join the movement
  • Certification (Pramani Karan): Set certified standards during training procedure
  • Feedback (Pratipushti): Being open to receive feedback regarding good/bad services or experiences
  • General Awareness (Samanya Bodh): Use mass media as a platform to create awareness about general knowledge and current affairs
  • Ownership (Swamitwa): Bringing a sense of ownership amongst the citizens and following ‘Atithi Devo Bhava’ in its truest sense

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